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American apparel sexist

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American Apparel, the brand that famously gave us the image of a spread-legged model with the caption 'now open,' is now closed. American Apparel established its brand on images of ironic sexism which quickly became famous and, eventually, infamous. With its ironically posed 'cool-girl' models and its on-trend graphics, the company was valued at 1 billion in its prime. It was as if, for a time, American Apparel held the secret to being unanimously pardoned for shameless sexualization, and it was as simple high-contrast images on a white background with bold, neon typeface. Now American Apparel will shut its doors, but will it take its ironic sexism aesthetic with it? Ideally, the failure of the brand would also mark the end of the irony era.
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Controversial American Apparel ads through the years - New York Daily News

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Did American Apparel Just Launch Its Most Sexist Ads Ever? You Tell Us (NSFW)

It is, after all, a cult favorite clothing line perhaps best known for its controversial—bordering on pervy—ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards, the ads frequently featured young-looking women in positions of vulnerability or voyeur-like scenarios, and Charney often photographed the images himself. The Los Angeles-based brand, acquired by conglomerate Gildan Activewear early this year, knows its marketing history and has vowed not to repeat it. The mantra: No more hyper-sexualized, male-gaze images. Billboards, bus shelters and other outdoor ads in markets like New York and L.
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American apparel sexist ad

Skip navigation! If you've been keeping up with the history of Charney, nothing about the previous sentence should be surprising. What we were surprised by, however, was the recent ad excerpted above and pictured in full below. For a brand that's had a long-term problem with charges of employee abuse, over-sexualized advertising, and generally treating women like crap, maybe posing these topless ladies tits-out-faces-hidden wasn't the most thoughtful thing to do. Isn't this what first-generation feminists railed against, or are we being too sensitive?
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Unapologetic political fashion platform written by Muslim-Iranian creative Hoda Katebi. I've always wondered why AA's campaigns looked so lame. Seriously, some photos are even disgusting. Especially the ones that hint at racism and pedophilia.
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Video сomments(8)
  1. Zugul
    Zugul10 months ago

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